Our Founder, Sabastian, (that poser in the black and white photo) began his career working alongside many of the big names in premium and luxury fashion.
He found that many of the so called "affordable luxury" brands were doing the exact opposite of what they were supposed to stand for.
These brands have been making their clothes increasingly more expensive for years, justifying this by saying materials were more expensive, business costs had increased, or simply because they became more popular.
Throughout his career, Sabastian realised the true reason they were doing this, to make more profit, otherwise known as...
GREED.